What is cinemark nextgen

And in this case, the entire fourth wall of the auditorium is a screen. Cinemark's CEO, Utah native Alan Stock, said the new theater designs provide an entertainment experience that cannot be duplicated at home. So the idea here is you get into a very nice environment, an immersive picture, immersive sounds, very comfortable chairs. Cinemark got its start in Utah in It has since grown to be the No. Worldwide, Cinemark has approximately theaters with 4, screens in 13 countries.

The new high-tech cinema design like the one in Draper is also very versatile, with 2-D or 3-D movies at the flip of a switch. Here we can just keep playing them in 3-D. Besides the giant screens and giant surround sound, Cinemark is also getting away from the traditional snack bar design. No more waiting in long, time-consuming lines for popcorn and nachos. Now the concession area is set up cafeteria style. Get your own drinks, slather on as much butter as you want, fill up a cup of malted milk balls from a bulk dispensing machine and then take it to the register.

There's even a seating area where you can eat, if your movie hasn't started yet. This multimillion dollar complex in Draper is only the second "NextGen" theater that Cinemark has built.

The third one is on the way: a screen complex in Farmington that will open in July. We love it," Stock said. Start your day with the top stories you missed while you were sleeping. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. There is no mention of how the sound system will be any different from the standard 5.

Nor is it clear how NextGen theatres will be any different than the 29 Cinemark XD Extreme auditoriums they have opened since Each XD Extreme screen boasts digital projection, wall-to-wall screens and a custom sound system.

Maybe the key difference with NextGen theatres is that every auditorium will sport a giant wall-to-wall, floor-to-ceiling screen. Another differentiator can be found in the lobby, which will be designed around self-serve concession stands. As NextGen theatres open it will be interesting to learn more about the concept and see whether it is successful at drawing in audiences.

Let us know in the comments section below. Cinemark is a leading domestic and international motion picture exhibitor, operating theatres with 4, screens in 39 U. For more information go to www. Press Releases.