The pollster can compare census data of known demographics — age, sex, education level, region — with their samples. For example, some polling methods produce samples that underestimate the proportionate of older people in the population, so pollsters need to work harder to recruit them. The academics also asked the industry to look at coming up with new quota and weighting variables, to ensure that pollsters are actually contacting the people who often get missed in survey research.
For some Canadian pollsters, that advice may translate into being more uncompromising about setting — and sticking to — quotas for variables such as age, sex, education and where people live. They will need to stay in the field longer to fill those quotas, they will likely spend more money, and they might face breaking news stories or dynamic campaign moments that suddenly alter the course of public opinion right in the middle of collecting data.
Beyond the polling method used, pollsters — and the news media — need to be much more transparent about the limitations of survey research. Polls are snapshots in time. Transparency about their limits is required now more than ever, from both the pollsters and the news media that report their data. Polls matter. They can shape public discourse and sometimes even influence campaigns. Voters — especially those looking to vote against an incumbent — sometimes turn to polls to see who has the best chance of winning.
In the wake of the British polling failure in , Sturgis urged the public — and the news media — to recognize that polls are not perfect. No one wants to get it wrong. On April 16, Do you have something to say about the article you just read? Be part of the Policy Options discussion, and send in your own submission.
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While the Social Credit Party hasn't had much sway in Alberta since the late '70s, it has been active. In , it elected an anti-abortion president and executive at its AGM. The result was its current name and focus change.
Pro-life Alberta is a voice for the many Albertans, including pre-born Albertans, who share the vision of a pro-life province," Hernandez said. Yes, the PCs still exist, at least in name. And the party is listed as under the leadership of Jason Kenney on the Alberta Elections website.
Horan is not running an active campaign. Running a single candidate allows the party to remain registered with Alberta Elections. This allows the party to settle any debts and also prevents any other political group from using the PC name.
This relatively new party, albeit with a recycled name, was created in by Randy Thorsteinson, who has been active in conservative politics in the Red Deer area since the s. The Reform Party of Alberta promotes fiscal conservatism, less government intervention and has said "it is critical to strengthen the family and marriage as the foundations of a free society.
The party's single candidate, Lauren Thorsteinson, is Randy Thorsteinson's daughter. She also told the newspaper that she doesn't expect to win in the largely rural riding of Innisfail-Sylvan Lake.
The UCP is selling itself as the common-sense party that will stand up for Alberta with its strong fiscal values.
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