Most of the leading media companies are owned by large conglomerates that are still controlled by the founding families and that invest in a vast array of industries other than media. AIR is the largest radio network in the world covering a wide spectrum of languages and social-economic groups. In India, private broadcasters who run FM radio stations have the license to provide music and entertainment content, but are barred from producing news. However, they reserve all rights on the data and communicated to the MOM team that the data cannot be used in any form without their prior approval which the team failed to get.
The high level of concentration comes as a result of considerable gaps in the regulatory framework to safeguard media pluralism and prevent media concentration. Neither specific means to measure nor thresholds to limit ownership concentration in print, television and the online sector are in place. Law in India does not regulate cross-media concentration either. Some of the existing laws were adopted over a hundred years ago and continue regulating some aspects of media today, such as the Indian Telegraph Act of , which laid the ground for a government monopoly over the broadcast sector.
As a result and regardless of seeming diversity and plurality of supply, the Indian media landscape is comprised of highly concentrated market segments. In the absence of overarching regulation on media, self-regulatory bodies like BARC, the only entity to measure television audience, caters exclusively to the interests of the industry that they represent.
Although other self-regulatory bodies, such as News Broadcasters Association NBA and Indian Broadcasting Foundation IBF set the rules and effectively regulate the television market without a mandate to control market concentration can self-regulation be enough to maintain a healthy media market?
The data and information on ownership structures and shareholders of media companies and related individual owners was obtained from the website of the Ministry of Corporate Affairs MCA. In addition, the research team sent out information requests to all investigated media companies, by registered mail and email, but none except for The Print have responded so far.
There is some good news — MOM was able to find owners of almost all media companies through an openly available database provided by the Ministry of Corporate Affairs. Is it profitable? Has privatisation been tried before? Ultimately, it was decided that the benefits of a cash windfall to the government were outweighed by the scale of the detrimental impact on the independent TV sector.
Instead, the government pushed for Channel 4 to relocate significant parts of its operations and staff out of London. Who could buy it? Information about Channel 4's headcount is available in our Annual Report, where it is broken down into individual departments. This report is available online. Our current Annual Report is available online. Our Annual Reports are published each year in May, and once they are published we aim to make them available online. You can also access our previous Annual Reports.
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Each element is an important part of the whole and all contribute to a complete digital marketing strategy. If owned media sites are the destination then earned media is the vehicle that helps people get there. What good is a website or social media site if no one is seeing or interacting with it?
One of the most effective driving forces of earned media is usually a combination of strong organic rankings on the Search Engines, and content distributed by the brand.
First page rankings and good content are typically the biggest drivers.
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